Mr. Wang Xiying, general manager of long Jen Kitchen Accessories Co., Ltd.

Since its birth, "Changren" commercial kitchenware, just like this name, has always followed the principle of science and technology, long-term development, honesty, and benevolent management. For "Changren", the greatest respect for life is to offer good kitchen products to life and people who love life

Under the bottleneck of the current kitchen appliance market depression, market consumption is becoming more rational, dealers and consumers' awareness of the brand is also constantly strengthening, kitchen appliance manufacturers' awareness of brand competition is constantly upgrading, the future market competition must be brand competition, so brand building is very important for the long-term development of enterprises. A good brand is based on quality, service A good brand based on culture includes popularity, reputation and loyalty. It is a comprehensive reflection of the enterprise's core culture, product quality, service, operation management mode, marketing system and other factors.

In terms of building its brand image and strengthening its brand competitiveness, Changren Kitchenware's long-term brand planning choice is based on quality first. Changren Kitchenware is based on the connotation of cultural concept, integrating the principle of quality priority of kitchenware products into the brand cultural concept, providing high-quality kitchenware for consumers who pursue high-quality life, and integrating brand related factors such as kitchenware products, culture, services, etc, Through a series of planned and organized promotion communication, word of mouth communication, media communication and many other resources and ways, it is a three-dimensional integrated form of expression.

To build the "Changren" brand, product design based on traditional design concepts is controlled by marketing. Only by applying scientific and technological innovation to the industry and making efforts to improve the scientific and technological content in the process of product design, can we make breakthroughs in modeling, structure, material selection, processing technology and creativity, and can we grow in the cruel market competition. For example, Changren's scientific research team recently developed a new fanless energy-saving stove. The stove head has been declared to use a new type, design, national patent product, which does not require electricity. The energy saving has been reduced from the normal 2.5kg/h to 1.8kg, and the automatic fire cut-off system has been added to save energy and environmental protection. Due to the perfect combination of its design and function, the stove has attracted the attention of the same industry, which has once again been recognized by many consumers, It proves that Changren develops its industry with science and technology and leads the new trend of the industry. People who trust Changren, like Changren, always believe that sharp scientific and technological blades should be restored to life and people in the end.

The concept of "long benevolence" has also been recognized by the society and favored by consumers, and has formed strong brand awareness, loyalty and purchase dependence. In recent years, Changren has successively merged four kitchen ware manufacturers based on honesty, developed more than 2000 fixed supply dealers, and built a huge sales network throughout the country. The beginning of an enterprise means the beginning of a good reputation. With a good reputation, there will be a way to make money. Changren kitchenware has a wide range of accessories, excellent quality, good reputation, and good after-sales service. The pursuit of perfection corresponds to the effort of the mechanism. The so-called success and completeness is nothing more than that this pursuit, idea and value can be shared with more people.

For us, it is not important how much wealth we have after more than ten years of entrepreneurship. What is important is that I have the ability to create these wealth. In times of adversity, I also think I have enough conditions, because I am hardworking, thrifty and have perseverance. I want to know. Build reputation and pursue excellence. We have an unspeakable gratitude to all the friends from all walks of life who care, support and trust Changren. The only gratitude is to do better with action. I also have my own dream and make unremitting efforts for it.